January

It’s a new calendar year, but orders placed 6-12 months prior begin to arrive and the first tangible boxes of goods bring Meadow to a reality. Inspiration abounds. Soon after, marketing begins to arrive: thank you cards, business cards, stickers.

 

February

Our social channels are launched, and we begin assembling mood boards to convey who the Meadow woman is. Think big straw hats, empty beaches, salty hair, loose dresses, warm skin, blue skies, grassy fields. 

 

 

March

Well, we all know what happened here: Covid. On March 7th our founder Heather celebrated her daughter’s 1st birthday with a group of family and friends, and on March 9th WHO declared a global pandemic. 

We put launching Meadow on hold, not knowing how the following “weeks” would unfold.

In the meantime, some beautiful offerings continue to arrive: Rachel Pally, Zulu & Zephyr, SeaDog Designs, Kordal, Ursa Minor, Mahka Jewelry and so on.

April

Our very first model, Lay Holmes (from Aura Leaf and Wura), is photographed in our launch collection. She’s radiant, loving, funny and the perfect initial muse.

Meadow goes live on Friday, April 17 the incoming support is mind blowing. Packing orders the first week and writing personalized notes to all of our clients was exhilarating.

Sept The Label, a beautiful line of elevated basics, arrives. Their first collection features sandy white and caramel hues. Then Irene Rasetti from Calgary arrives. Bespoke silk and wool items that are all dyed by hand using flowers.

 

May

Western Canadian female owned small businesses et Cie Studios, JMK Pottery, HauteCoton, Land of Daughters and Army of Rokosz join Meadow.

We’re absolutely obsessed seeing so many sharing their Meadow purchases and tagging us on Instagram!

Heather, our founder, finds a pile of Hawaiin Sand at a local landscaping company and brings the beach home to the Meadow studio, literally. Who can walk away from a beach?

June

Meadow builds a relationship with local home builder, Accent Infills. We do our first on location photoshoot, featuring Edmonton business owner Andrea Yacyshyn from Elementum.

Om Organics and Mercurial join Meadow.

In solidarity with BIPOC, we donate to LoveLand Foundation, Black Lives Matter Global Network and Bent Arrow Healing Society. We don’t want accolades, we want our community to know we love them.

While in BC, we meets Dean Douglas at a local coffee shop (Wayne & Freda, the best) and it’s obvious from the first 5 minutes of chatting that Dean needs to be a part of Meadow. We bring him on as a freelance writer.

There’s some sort of BC magic, because we also meet Trina Cary, a renowned photographer from Kelowna. Calendar dates line up and we photograph our second on location shoot featuring our founder, Heather.

Our friend Chay in Meadow.

 

July

We meet Deanna from Moss and Moon.. this is bit of foreshadowing, because we end up working with her a few months later.

More on location photoshoots, again featuring Andrea Yacyshyn from Elementum, but this time we’re at a lake house in Summerland, BC (not bad, not bad).

We host our first Pop Up event with Accent Infills in Edmonton.
Zana Ohe, our friend and inspiration, becomes a model for Meadow, and it’s pretty obvious she was meant to be a brand ambassador. Her heart embodies the Meadow woman.

After a Spring of unknowns, that Summer sun is a warm hug.

August

We begin booking private appointments and have so much fun taking our offerings from online to in person.

We are lucky enough to have Patricia from Take Care Cafe in Edmonton, Alberta, let us shoot some looks in their beautiful back deck area. Our third on location photoshoot features Randee Armstrong from My Next Broken Heart.
 

September

With the travel restrictions in place, the Meadow woman faces a major shift as she can’t travel to her usual sunny destinations. Like her, we need to pivot, and we begin to offer more transitional Fall pieces.

Oak Meadow and Sea Dar by Ginni Seehagel join Meadow.

 

October

We photograph local artist Amy Dixon in her private studio. Our friend Dean interviews her for the Meadow blog.

Deanna from Moss and Moon photographs Jessi Blair in meadow. It’s a photoshoot that affirms the love we have for working with local women.

We meet Ruke, and she quickly becomes a muse and model for Meadow. Her laugh is infectious and she always brings cookies.

Lullaby Club Kids, Baby Bird, Oak Meadow Kids and Oeuf join Meadow. And you guess it, we launch Meadow Baby & Kids!

 

Our friend Bri in Meadow.

November

We offer a Holiday Catalogue with some curated selections to make pandemic shopping easier for everyone, and it’s our busiest month to date!

KB&Co host Meadow for an on location photoshoot featuring Zana and photographed by Deanna of Moss and Moon. We are so happy to support another local business.

Genevieve Ongaro and GT Wood Working join Meadow.

Our friends Deanna, Bri, Chaylene and her daughter Poppy in Meadow.

 

December

We build ourselves a wooden peach floor and realize that all floors should be peach.

Lullaby Club (for women), Cashmere Cactus and Zana Ohe Art join Meadow.
Our friend Sydney is our first video model, wearing Lullaby Club. She's twirling, of course.

Our friend Deanna in Meadow.